Wednesday, November 18, 2009

Winemakers say Global Warming Changing their Business

AFP is reporting that winemakers at the WineFuture convention in Spain this week are agog over the impact Global Warming is having on their grapes.

While a warmer world is helping out growers in some parts of the world, traditional wine country in Spain and new powerhouses such as Australia are already seeing both a direct impact from higher temperatures and indirect problems attributed to climate change such as drought and water shortages.

For some time now, some winemakers have been taking defensive measures to reduce their carbon footprints as more and more eco-friendly consumers become aware of the climate costs involved in drinking wine imported from the other side of the globe.  Surprisingly, however, it isn’t necessarily to the distance isn’t always the biggest factor in a bottle’s greenhouse gas bill, as I learned when reporting this story on Italian wine for E magazine.

Still, do such industry measures to reduce their carbon footprint make a difference or is it simply corporate spin? What do you think?

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